Establishing Our Online Presence

By summer 2021, Bird’s Eye Maine had a website and a clear identity. Visitors could now learn about the company, explore tour options, and book their adventures. I’d honed my offerings: lighthouse tours, wildlife cruises, island hoppers, and the now-signature sunrise and sunset tours.

As the first post-COVID summer unfolded, people began cautiously traveling again. Once again, the private nature of our tours made them an ideal option. It was also the year I secured a long-term client who booked me for private excursions all season—one highlight being a jaw-dropping sighting of over 100 porpoises, a true wildlife spectacle.

I dipped my toes into digital marketing for the first time, launching geo-targeted Google Ads and working with a marketing team connected to USA Today. The response was encouraging, and I began to see the importance of pairing solid SEO and PPC with authentic customer experiences.

One memorable group, affectionately dubbed the "Nasty Scotch Ladies," booked a fall tour and left with rave reviews. "Captain Matt was a tremendous host," one of them said. "We’ve vowed to make it a regular part of our gathering rotation."

Year two brought growth and refinement, and the realization that connection—between people, and with nature—was what made the experience so special.